Netflix Digital Promotions

Valorous Farms Dairy  

A video of "Holiday Tidings from Count Olaf" was posted on the show's official social media accounts on December 22, 2016. In the background of the video was a barn labeled "VALOROUS FARMS DAIRY" (from the Unauthorized Autobiography). Located at the secret website ValorousFarmsDairy.com were a selection of "Grim Greetings" holiday cards. 

Unhappy Holidays from A Series of Unfortunate Events 

If you seek holiday cheer to share with your loved ones, look elsewhere.

2.  Count Olaf on Acting 

Netflix interviewed Count Olaf about his acting talent for two videos to promote Season 1: 

• And The Winner Is... (2017 Golden Globes) 

• An Unfortunate Actor on Acting

3.  Netflix Kitchen: Baudelaire's Flaming Mansion 

Netflix Kitchen constructed a replica of the Baudelaire mansion out of chocolate, then set it on fire.

Vastly Frightening Decision 

The show's renewal for a second season was announced March 13, 2017 via a teaser video posted on the official social media accounts. The text shown in the video and the narration by Patrick Warburton led to the secret website VastlyFrighteningDecision.com, which contained a letter announcing the renewal and four GIFs of scenes from the first season.

Verse Fluctuation Declaration 

On January 1, 2018, the official social media accounts posted a clip of the song "That's Not How the Story Goes" with the caption: 

There's no happy endings, 

not here and not now, 

this Verse is all Fluctuation and woes, 

you might dream that justice and peace win the day, 

but that's not how the Declaration goes (.com) 

This led to the secret website VerseFluctuationDeclaration.com, which contained a coded poem: 

A new year has arrived to traverse 

Note that you likely may feel very terse 

Awaiting the year 

You are quite right if you fear 

Below the surface it only gets worse.

Below the poem was a link to Netflix's website with a New Year's Day Message from Count Olaf. The message video was also posted on YouTube the following day.

3.  Mulctuary Money Management Filing Cabinet 

In March 2018, the official Instagram account @unfortunate and its supplemental account @mulctuary.money.management posted documents from Mr. Poe's filing cabinet of potential guardians for the Baudelaires. Volunteers were asked to help select the most appropriate guardian. Clicking on each file cabinet drawer revealed a network of supplemental Instagram accounts: @choose.aunt.josephine, @choose.count.olaf, @choose.lucky.smells, @choose.prufrock.prep, @choose.the.squalors, and @choose.uncle.monty. 

After choosing a guardian and opening that file cabinet drawer (i.e., visiting the supplemental account), volunteers could search through the guardian's home (represented by a grid of Instagram posts). Swiping to the additional photos within each post revealed details of that scene in the guardian's home. For example, swiping on the post of Aunt Josephine's desk revealed a photo of the desk contents, as if you were searching her desk. 

During the search of each guardian's home, volunteers could find hidden scraps of paper, which when assembled read "I didn't realize this was a sad occasion".

5.  Tiny Kitchen: Pasta Puttanesca 

Netflix sponsored the "Tiny Kitchen" to prepare Pasta Puttanesca.

1.  Secret VFD Websites: Season 3 

Verified Fealty Detector 

As part of the Season 3 marketing, the show's official social media accounts posted a video of Count Olaf drinking tea (December 20, 2018). Hidden inside the sugar bowl was a card from the Hotel Denouement with a URL written on it for the secret website VerifiedFealtyDetector.com. This website contained an "unfortunate quiz" to determine whether you were a fire starter or fire fighter. After completing the quiz, participants could view a Sneak Peek clip from the Slippery Slope Part 1 episode, in which Fernald helps Sunny break ice to catch salmon. 

Other 

Other social media posts during the Season 3 marketing included additional VFD phrases, but as far as I know these were red herrings and never led to a secret website. 

• Verbal Fridge Dialogue (December 5, 2018) 

• Very Final Definition (December 6, 2018) 

• Variably Fine Drama (December 19, 2018) 

• Very First Day (December 30, 2018) 

• Very Frustrating Delivery (December 31, 2018) 

3.  Loney M. Setnik's A Series of Fortunate Events 

On January 4, 2019, three days after the Season 3 premiere, the official social media accounts posted a parody trailer for "Loney M. Setnik's A Series of Fortunate Events", named after the fake author of The Pony Party!

4.  A Series of Malevolent Recordings 

On January 8, 2019, one week after the Season 3 premiere, the official social media accounts posted several parody ASMR videos featuring Patrick Warburton.